dmurray's blog

NASA has terms to explain what comprises 95% of the universe.  These terms are dark matter and dark energy. 

What are dark matter and dark energy?  We don't really know yet.  At this point we only know if their existance. 

I think of data in the same way. 

Every business collects lots of data.  A surprising small amount of that information is effectively collected and analyzed. Only a small fraction of this data is effectively analyzed and understood.

This "Dark Data" represents a missed opportuntity in many companies.